Content creation is a vital part of content marketing involving the planning and creation of industry-specific branded content aimed at encouraging engagement and action.
A common misunderstanding is that content creation solely refers to written content. Though written content is an integral part of any content strategy, the role of a content creator goes beyond the written word.
Our team of content creators and producers work across visual, audio and written content to help brands reach new audiences and encourage them to buy or donate.
There are multiple benefits to producing regular content online. Firstly search engines such as Google reward sites with regular new content with better SEO ranking. Each piece of content you create for your website or external websites helps improve your link building efforts.
Regular content creation isn’t all about SEO though. Producing content is a big part of social media marketing, be it Instagram posts, short-form video production or status updates.
Keeping on top of all this content production can be time-consuming, which is where agencies like We Do Stories comes in. Content creation is what we specialise in. We live and breath it. We know our skyscraper content from our linkbait content, our awareness raising content from our sales content so whether you’re an expert or new to content marketing you can benefit from our over 20 years experience.
The most important role of content creation is encouraging the audience to that next step in the buyer’s journey. We work with you to outline your buyer’s journey, so each piece of content we produce has a purpose and provides value to the audience.
We’re big believers in quality over quantity. Great content will attract more loyalty, engagements and leads then random low-quality content ever will.
If you’re ready to take your content marketing seriously and want professional content that gets results, speak to one of your team today.
We work with organisations of all sizes to create content that delivers results. Whether it’s a one-off project or our fully managed content marketing services, speak to one of our friendly team to find out how we can help you.