Just like more traditional PR, digital PR is focused on increasing brand awareness and the reputation of a brand, with the ultimate goal of increasing sales or giving.
The main difference is digital PR solely focuses on online methods of achieving this goal, and some of these techniques can be considerably different.
Digital PR executives reach out to online publications, bloggers and influencers to align your brand and gain online coverage. Unlike traditional PR, digital PR looks to secure high-quality backlinks from websites with strong domain authority.
When practised correctly, digital PR has a positive impact on SEO as well as increasing your brand awareness. It places your business in front of the right audience to generate income.
The popularity of influencer marketing has increased tremendously over the past few years, with more and more brands understanding the huge benefit it can bring.
Our team reach out to influencers as well as popular digital platforms and websites, with press releases and deals to encourage them to talk about your product or service to their audience.
One of the best ways to secure good quality linkbacks to your website is guest blogging. We secure guest posts on websites with high domain authority and link back to your website using the correct keywords. Links from high authority websites have a considerable benefit for your SEO, as well as increasing your brand awareness. Our writers and PR team take care of the whole process for you, meaning you can spend more time on your business.
Want to hear more about how digital PR can help your business grow? Perhaps you’re keen to get your campaign started? We’re a friendly team who are happy to discuss your requirement and help your business become a success online.