Just like more traditional PR, digital PR is focused on increasing brand awareness and the reputation of a brand, with the ultimate goal of increasing sales or giving.
The main difference is digital PR solely focuses on online methods of achieving this goal, and some of these techniques can be considerably different.
Digital PR executives reach out to online publications, bloggers and influencers to align your brand and gain online coverage. Unlike traditional PR, digital PR looks to secure high-quality backlinks from websites with strong domain authority.
When practised correctly, digital PR has a positive impact on SEO as well as increasing your brand awareness. It places your business in front of the right audience to generate income.