Real Estate

Why real estate marketing goes digital?

For over a decade now, real estate industry has seen increasing online research, need for buyer engagement and large segment of young buyers. Going digital has also reduced marketing spends considerably.

Increasing online research

Real estate listings on Google or any other search engines mean there’s huge opportunity to grow your brand and capture direct traffic.

Buyers search for real estate spaces online

Search Engine ads & re-targeting works well
Buyers care about property history & reputation

Need for buyer engagement

Engagement with prospective buyers in real estate industry builds credibility and trust, which is more than enough to drive buyers into sales funnel.

Buyer engagement is easy & agile in digital media

Competitors are campaigning in multiple channels
Large amount of property enquiries are left on websites

Real estate marketing techniques need to change with the changing times. While traditional marketing methods may still work for a section of the customer base, in order to be a reckoning force in the market, fresh and modern ideas need to be incorporated in order to attract the urban upper and middle-class segments of home buyers. Members of these segments, most often, use newer ways to shop online, usually beginning their home search with online research. Therefore, digital marketing can be the tool to influence these home buyers.

Why Us

The industry of real estate has matured enough where buyers are doing extensive research online before actually making their final purchase. The buyers in the market are searching for the brokers, dealers, projects, and sellers online, which make the digital marketing even more lucrative for real estate industry. We plan strategies to help take your property to a whole new level. With a network of rich expertise and over the years of experience in multiple domains, a dedicated team of expertise in Digital Marketing, we know the best for you.

DigitalZEG has a dynamic team comprising of certified digital marketing professionals, including SEO specialists, data analysts, marketing strategists, social media experts, and content developers. We use the latest technology in the form of marketing automation tools to address your target audience in a ‘language’ that they’re most comfortable with, and assess their response in measurable metrics. We use SEO, SEM (search engine marketing), content creation and distribution, data analysis, ad copywriting, A/B testing and other similarly effective inbound marketing strategies to engage the online audience and measure their response, figuring out the most optimum ways to reach the target audience.

We can also monitor social media activity of the potential customers for accurate audience segmentation, and deliver targeted and timely content to them. Online reputation monitoring is an important part of our client strategy; it helps to build a positive brand image and increase brand awareness.To know more about how we can increase your brand visibility and generate higher returns on your marketing investment, contact us today by filling out the form. We will be happy to tell you more.

We know how to market to the consumers and investor of the property. Over the years of experience working with multiple companies from Real Estate domain, DigitalZEG stands out and delivers the best results.