Making Social Media Work for Startups
Let’s first address the elephant in the room – yes social media does work and no you won’t be throwing your money away chasing just some fuzzy “branding” goals. These are probably the top 2 questions we encounter when “talking social” to startups so let’s get them out of the way first.
We do recognize that startups have limited resources – founder’s bandwidth, money et al’. We also recognize that startups sometimes look to marketing with more short term objectives in mind – like how will this help my business in this Q? That being said our experience has been that when done right social media can be a tremendous asset to startups. It offers the chance for a startup to play on the same level as the big boys and to let its capabilities do the talking. Our belief is that the right content can effectively showcase your capabilities to your prospective customers – provided they can find it of-course!