Video production is without a doubt the most effective tool for digital marketing. According to Forbes 90% of customers says that video has helped them make a buying decision. What’s more, YouTube, a website dedicated to sharing video content is the second most popular website on the internet. The first being its parent company, Google.
The role of video production for marketing is increasing with sites like Facebook and LinkedIn providing native video sharing for their users. Apps like Snapchat, TikTok and Instagram, through stories and IGTV are focusing more and more on video both for its users and advertisers.
As a video production company, we keep track of how video production is evolving online. Our team of video marketing strategists can help you plan your video marketing efforts to maximise engagement and reach.